Generated by All in One SEO Pro v4.9.10, this is an llms-full.txt file, used by LLMs to index the site. # BDR Associates Strategic communication, public affairs and public relations agency ## Posts ### [SUPERBRANDS ROMANIA announces the initial results of the 2024-2025 edition research](https://www.bdr.ro/superbrands-romania-announces-the-initial-results-of-the-2024-2025-edition-research/) **Published:** October 24, 2024 **Author:** BDR Admin **Content:** - **The trend of diversifying consumer choices continues: 51% of the commercial brands validated as eligible for Superbrand status come from industries such as Retail, Services, Construction, Furniture, Technology, Automotive, Media, Healthcare, HoReCa, while 49% are active in the FMCG sector** - **Romanian brands maintain their relevance: 32% of the commercial brands eligible for Superbrand status originate from Romania, with 3 brands ranking among the top eligible brands for Superbrand status in both Consumer and Business sections** - **Sustainability (ESG) was included for the first time in Romania as a selection criterion for Business Superbrand status** **Bucharest, October 23, 2024 –** Superbrands Romania, a program conducted by the BDR Associates agency, announces the completion of the first phase of the current edition. Commercial and Business brands eligible for Superbrand status have been identified based on their impeccable branding reputation and culture. The evaluation process was conducted with the support of the members of the Superbrands Council, comprised of 30 renowned specialists and business leaders from various companies, together with Ipsos, the official partner of Superbrands in Romania**.** *“Reputation has become a priority goal for brands in Romania, and brand communication is proving essential for strengthening market position, increasing prestige, and earning the trust of consumers or business partners. We are reaching an exceptional milestone for the programs in Romania, celebrating 20 years of continuous contribution to the reputational positioning of brands in the market in 2025. Romanian-origin brands are rising significantly, year after year, in consumer preferences or becoming formidable business partners. It is an honor for our agency to develop the program dedicated to Romania, within the Global Superbrands Organization, ensuring its credibility and longevity in the local market”,* stated Cătălina Rousseau, President & CEO of BDR Associates and Country Manager Superbrands Romania. Main findings of the evaluation, judging, and market research stages: **Consumer Superbrands ranking and evolutions**: Although it is known that Superbrands does not create a ranking and that all brands voted as eligible for status enjoy equal recognition, this year’s edition presents a representative ranking for the trend of diversifying the categories at the top of Romanian consumers’ preferences. Among the hundreds of brands declared eligible for Superbrand status, the ranking of the top 20 brands, according to voting, includes the following in 2024: **Visa, Strongbow, Dedeman, Glovo, FAN Courier, Dr. Max, Untold, Uber, Lidl, eMAG, Revolut, Bolt, olx.ro, Kaufland, Netflix, Pampers, Nike, McDonald’s, Ikea** and **Banca Transilvania**. Ten of them primarily come from services and retail categories. **Financial services**: For the first time, a financial services brand ranks first in the Consumer Superbrands list for Romania. This position is held by **Visa**, which has moved up three places since the 2021 edition, while **Revolut** and **Banca Transilvania** complete the ranking of the top 20 brands eligible for Superbrand status in their respective fields. This new ranking evolution can be linked to the overlapping crises we are facing, which have led consumers to pay more attention to managing their personal and household budgets. **Romanian brands:** Romanian brands continue to be relevant in a market dominated by international brands. **Dedeman**, **FAN Courier**, **Untold**, **eMAG**, and **Banca Transilvania** are among the top 20 brands validated as eligible for Superbrand status in 2024. Overall, one-third (32%) of the validated brands are Romanian creations, representing a similar percentage to the previous wave of the research. **Technology, a catalyst for brands**: The activities of 7 of the top 15 commercial brands qualified for Superbrand status, ranging from food delivery and personal transportation services to financial services or audio-video streaming, are facilitated by the Internet or dedicated apps. **Sustainable brands**: According to consumers participating in the survey, **Lidl** and **Kaufland** are considered the most sustainable brands in Romania, followed by Coca-Cola** and **Carrefour**. Sustainable brands were defined as those that best meet the ESG (Environmental, Social, and Governance) criteria. **Other notable evolutions**: This year, we notice the presence of a pharmacy chain – **Dr. Max** – on the list of brands eligible for Superbrand status in Romania, and the debut of **Untold**, Romania’s largest music festival, ranked in the top 10. Also, **Lidl**, the leader in Romania’s food retail market, climbs among the top 10 eligible brands, while the Restaurants, Fast Food, and Coffee Chains category enters the top 20 through **McDonald’s**. Surprisingly, the **Strongbow** cider brand has risen to the second position on the list of commercial brands eligible for Superbrand status. *„The landscape of brands voted eligible for this status in Romania in 2024 indicates the great diversity of options available for consumers, shifting purchase and consumption behaviors in line with the development of the tertiary sector – services and, respectively, the quaternary sector – information technology, as well as the evolution of the ‘leisure economy,’ placing festivals at the forefront. Consistency in brand communication is confirmed by Visa, ranked first this year, which has been among the top four commercial brands eligible for Superbrand status in three previous editions, while Dedeman, FAN Courier, eMAG, and Banca Transilvania continue to be the most appreciated Romanian brands”*, notes Dorian Cazacu, Senior Client Director at Ipsos Romania. **Business Superbrands – the eligibility of business brands was evaluated and voted on by the Honorary Council of Superbrands Romania**: The second phase of business brand evaluation, based on lists compiled by Ipsos, took place in the second half of September. In a dedicated section, the 30 members of the Council – business leaders and branding specialists, designated as eligible for Superbrand status the most important brands that provide products or services to companies operating in Romania, starting from a list that included 698 business brands from 30 categories, from agribusiness, technologies, banking, or specialized consultancy, to vending machines, self-checkout systems, and ATMs. For business brands, the selection also considered the sustainability criterion for the first time in Romania. This is the third edition of the Business Superbrands category in Romania, since the Superbrands program was launched in the local market in 2005. **Business Superbrands ranking**: Among the hundreds of business brands evaluated, the top 20 operating in Romania, which exceed by far the average evaluations in their categories, represent various fields of activity: **Colliers, NEPI Rockcastle, Mastercard, John Deere (IPSO Romania), Visa, One United Properties, Bitdefender, Globalworth Group, Amcham – American Chamber of Commerce in Romania, Bog’Art, DHL International Romania, FAN Courier, Strabag, Bosch, Siemens, Vodafone Romania, Google, Digi Romania/ RCS & RDS, Banca Transilvania,** and **Henkel Romania**. In terms of brands with the highest absolute scores, the list is completed by **Dante International (eMAG), Husqvarna, Carrefour Romania, Porsche Leasing Romania IFN, 3M, BVB – Bucharest Stock Exchange, OMV Petrom, Procter & Gamble Romania, Microsoft Romania, Farmacia Tei/ Bebe Tei, Philip Morris Trading,** and **Ikea.** **Visa, FAN Courier,** **Banca Transilvania,** **eMAG,** and **Ikea** achieve the performance of receiving some of the highest evaluations in both sections of this edition, Consumer and Business Superbrands. **About the Superbrands Research:** The list of brands eligible for Consumer Superbrand status was obtained based on the international Superbrands methodology, which consists of two important stages. In the first stage, the Superbrands Council, including 30 professionals from various industries, such as management, marketing, advertising, communication, branding, media, consultancy, ensured the qualitative selection of the list of brands compiled by Ipsos Romania, evaluating 1,804 commercial brands from 61 categories. The criteria considered in the selection process were **reputation, trust, quality, and market differentiation**. Following this selection, 968 qualified brands were included in the market research conducted online among consumers by Ipsos for Superbrands Romania, on a representative sample of 1,500 Romanian urban consumers. Separately, the Superbrands Council representatives voted the business brands, taking **sustainability** (the ESG criterion) into account. The full list of brands voted as eligible for both Consumer and Business sections will be published in the Superbrands Romania 2024 volume, which will be launched in 2025. Among these, the brands invited to participate in the Program and the Superbrands Book will be awarded the **Superbrands Stamp** for 2024, which they can use indefinitely in their promotional campaigns. Additionally, they will be honored with trophies at the 20th-anniversary Superbrands Gala, which will take place at the beginning of 2025. *For more information about Superbrands Romania, 2024-2025 edition, please contact BDR Associates at +40 724 269728, contact persons: Raluca Rusu or Petruța Petcu (presa@bdr.ro)* **Categories:** News --- ### [SUPERBRANDS ROMÂNIA anunță primele rezultate ale cercetării derulate în cadrul ediției 2024-2025](https://www.bdr.ro/superbrands-romania-anunta-primele-rezultate-ale-cercetarii-derulate-in-cadrul-editiei-2024-2025/) **Published:** October 24, 2024 **Author:** BDR Admin **Content:** - **Se menține tendința de diversificare a alegerilor consumatorilor: 51% dintre brandurile comerciale validate de cercetare ca eligibile pentru statut provin din industrii precum Retail, Servicii, Construcții, Mobilă, Tehnologie, Auto, Media, Îngrijirea sănătății, HoReCa, iar 49% activează în domeniul FMCG** - **Brandurile românesti își păstrează relevanța: 32% dintre mărcile comerciale eligibile pentru statutul de Superbrand își au originea în România, dintre care 3 mărci se clasează între primele branduri eligible pentru statutul Superbrand, la ambele secțiuni Consumer și Business** - **Sustenabilitatea (ESG) a fost inclusă, în premieră pentru România, drept criteriu de selecție pentru statutul de Superbrand în Business** **București, 23 octombrie 2024** – Superbrands România, program derulat de către agenția BDR Associates, anunță încheierea primei faze a ediției curente. Au fost identificate brandurile comerciale și de business eligibile pentru statutul de Superbrand, prin reputația și cultura lor de branding, impecabile. Procesul de evaluare a fost asigurat cu sprijinul membrilor Consiliului Superbrands, format din 30 de reputați specialiști și lideri în business din diferite companii, împreună cu Ipsos, partenerul oficial al Superbrands, în România. “*Reputația a devenit un obiectiv prioritar pentru branduri, în România, iar comunicarea de brand se dovedește esențială în consolidarea poziției în piață, creșterea prestigiului și câștigarea încrederii consumatorilor sau a partenerilor de afaceri. Atingem un reper excepțional pentru programele din România, sărbătorind în 2025, 20 de ani de continuă contribuție la poziționarea reputațională a brandurilor în piață, iar brandurile cu origini românești urcă uriaș, de la an la an, în preferințele consumatorilor sau devin redutabili parteneri de afaceri. Este o onoare pentru agenția noastră să dezvolte programul dedicat României, în cadrul Organizației Globale Superbrands, asigurându-i credibilitate și longevitate în piața locală”,* declară Cătălina Rousseau, Președinte & CEO al BDR Associates și Country Manager Superbrands România. Principalele concluzii ale etapelor de evaluare, ale jurizării și cercetării de piață: **Clasamentul Consumer Superbrands și evoluții**: Deși este știut faptul că Superbrands nu urmăreste un top și că toate brandurile votate ca eligibile pentru statut se bucură de recunoaștere egală, și ediția din acest an prezintă un clasament reprezentativ pentru tendința de diversificare a categoriilor aflate în topul preferințelor consumatorilor români. Astfel, dintre sutele de branduri declarate eligibile pentru statutul Superbrand, clasamentul principalelor 20 de mărci, conform votării, include în 2024 mărcile: **Visa, Strongbow, Dedeman, Glovo, FAN Courier, Dr. Max, Untold, Uber, Lidl, eMAG, Revolut, Bolt, olx.ro, Kaufland, Netflix, Pampers, Nike, McDonald’s, Ikea** și **Banca Transilvania**. 10 dintre ele provin, majoritar, din categoriile servicii și comerț. **Servicii financiare**: Este pentru prima dată când un brand de servicii financiare se clasează pe primul loc în lista Consumer Superbrands pentru România. Acest loc este ocupat în ediția curentă de către **Visa,** care a urcat 3 locuri față de ediția din 2021, în timp ce **Revolut** și **Banca Transilvania** completează clasamentul primelor 20 de branduri calificate ca eligibile pentru statut de Superbrand, în domeniul lor de activitate. Această nouă evoluție a clasamentului poate fi interpretată ca fiind corelată cu perioada de crize suprapuse pe care o traversăm, determinând consumatorii să acorde o atenție sporită gestiunii finanțelor proprii și ale gospodăriei. **Branduri românești**: Mărcile românești continuă să fie relevante, într-o piață dominată de branduri internaționale. **Dedeman, FAN Courier, Untold, eMAG** și **Banca Transilvania** se regăsesc între primele 20 de branduri validate ca eligibile pentru statut de Superbrand, în 2024. Per total, o treime (32%) dintre brandurile astfel validate sunt mărci create în România, reprezentând o pondere similară cu valul anterior al studiului. **Tehnologia, catalist pentru branduri**: Activitatea a 7 dintre primele 15 branduri comerciale calificate pentru statutul de Superbrand, de la livrarea de produse alimentare și servicii de transport persoane, până la servicii financiare sau streaming audio-video este facilitată de internet sau de aplicații dedicate. **Branduri votate ca sustenabile** : În opinia consumatorilor participanți la studiu, **Lidl** și **Kaufland** reprezintă cele mai sustenabile mărci prezente pe piața din România, fiind urmate de **Coca-Cola** și **Carrefour**. Au fost definite ca sustenabile acele mărci care respectă cel mai bine criteriile ESG (Environmental, Social, and Governance/ Agenda de mediu, socială și guvernanța corporativă). **Alte evoluții notabile**: În acest an remarcăm prezența în lista brandurilor eligibile pentru statutul de Superbrand în România a unui lanț de farmacii – **Dr. Max,** precum și intrarea în premieră, în clasament, a brandului **Untold,** cel mai mare festival de muzică din România, poziționat în primele 10. De asemenea, **Lidl**, liderul pieței românești de retail alimentar urcă tot printre primele 10 branduri eligibile, în timp ce categoria Restaurante, lanțuri fast-food și cafenele accede între primele 20, prin intermediul **McDonald’s.** În mod surprinzător, marca de cidru **Strongbow** a evoluat până pe poziția a doua a listei de branduri comerciale eligibile ca Superbrand. *„Peisajul brandurilor votate ca eligibile pentru acest statut, în România, în 2024, indică marea diversitate de opțiuni disponibile pentru consumatori, schimbarea comportamentelor de achiziție și consum, în pas cu dezvoltarea sectoarelor terțiar – servicii și, respectiv, cuaternar – tehnologia informației , dar si evoluția ‘economiei timpului liber’, plasând la vârf festivaluri. Consecvenţa în comunicarea de brand este confirmată de Visa, clasată pe primul loc în acest an, brandul regăsindu-se între primele patru branduri comerciale eligibile pentru statutul de Superbrand, în trei ediții anterioare, în timp ce Dedeman, FAN Courier, eMAG sau Banca Transilvania continuă sa fie cele mai apreciate mărci românești”*, menționează Dorian Cazacu, Senior Client Director la Ipsos România. **Business Superbrands – eligibilitatea brandurilor de business a fost evaluată și votată de către Consiliul Onorific al Superbrands România**: Etapa a doua de evaluare a brandurilor de business, incluse pe listele constituite de către Ipsos a avut loc în a doua jumătate a lunii septembrie. În cadrul unei secțiuni dedicate, cei 30 de lideri în business și specialiști în branding, membri ai Consiliului, au desemnat ca fiind eligibile pentru statut de Superbrand, cele mai importante mărci care oferă produse sau servicii către companiile prezente în România, pornind de la o listă care a inclus 698 de branduri de business, din 30 de categorii, de la agribusiness, tehnologii, banking sau consultanță specializată, la soluții pentru automate de vânzare, case self-checkout și bancomate. Pentru brandurile de business, selecția a luat în calcul, în premieră pentru România, şi criteriul sustenabilității. Este a treia ediție a categoriei Business Superbrands, derulată în România, de la lansarea programului Superbrands în piața locală, 2005. **Clasamentul Business Superbrands**: Dintre sutele de branduri de business evaluate, principalele 20 operaționale în România, care depășesc cu mult media evaluărilor în categoriile din care fac parte, reprezintă diverse domenii de activitate: **Colliers, NEPI Rockcastle, Mastercard, John Deere (IPSO Romania), Visa, One United Properties, Bitdefender, Globalworth Group, Amcham – American Chamber of Commerce in Romania, Bog’Art, DHL International Romania, FAN Courier, Strabag, Bosch, Siemens, Vodafone Romania, Google, Digi Romania/ RCS & RDS, Banca Transilvania și** **Henkel Romania**. Din perspectiva mărcilor care au obținut cele mai mari scoruri absolute, lista este completată de **Dante International (eMAG), Husqvarna, Carrefour Romania, Porsche Leasing Romania IFN, 3M, BVB – Bucharest Stock Exchange, OMV Petrom, Procter & Gamble Romania, Microsoft Romania, Farmacia Tei/ Bebe Tei,** **Philip Morris Trading și Ikea.** **Visa, FAN Courier,** **Banca Transilvania,** **eMAG și Ikea** reușesc performanța de a obține unele dintre cele mai bune evaluări în ambele secțiuni ale acestei ediții a programului, Consumer și Business Superbrands. **Despre studiul Superbrands :** Lista brandurilor eligibile pentru statutul de Consumer Superbrand a fost obținută în baza metodologiei internaționale Superbrands, care cuprinde două etape importante. În prima etapă, Consiliul Superbrands, alcătuit din 30 de profesioniști din diferite industrii, precum management, marketing, publicitate, comunicare, branding, media, consultanță, a asigurat selecția calitativă a listei de branduri constituite de catre Ipsos Romania, evaluând 1.804 branduri comerciale din 61 de categorii. Criteriile luate în considerare în procesul de selecție au fost **reputatie, încredere, calitate și diferențiere pe piață**. În urma acestei selecții, 968 de branduri calificate au fost incluse în cercetarea de piață, realizata online in randul consumatorilor, de către Ipsos, pentru Superbrands România, pe un eșantion reprezentativ de 1.500 de consumatori români, din mediul urban. Separat, reprezentanții Consiliului Superbrands au votat brandurile de business, luand în calcul și **sustenabilitatea** (criteriul ESG). Lista completă a brandurilor votate ca eligibile, atat pentru secțiunea Consumer cât și pentru secțiunea Business, va fi publicată în volumul Superbrands România, ediția 2024, care va fi lansat în 2025. Dintre acestea, acelor branduri invitate să intre în Program și în Cartea Superbrands li se va conferi **Stamp-ul Superbrands**, pentru 2024, pe care îl vor putea utiliza pe termen nedeterminat, în campaniile lor de promovare. De asemenea, ele vor fi onorate cu trofee la Gala aniversară de 20 de ani a Superbrands, ce va avea loc la începutul anului 2025. *Pentru alte informații despre Superbrands România, ediția 2024-2025, vă rugăm contactați BDR Associates la telefon + 40 724 269728, persoane de contact Raluca Rusu sau Petruța Petcu (presa@bdr.ro).* **Categories:** News --- ## Pages ### [Home](https://www.bdr.ro/) **Published:** February 12, 2019 **Author:** BDR Admin **Content:** ### What WE Do ## STRATEGIC, CREATIVE, INSIGHTFUL, EFFECTIVE, BRINGING RESULTS Leading strategic communication, public affairs and public relations agency with over 30 years of experience in Romania. 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Aflată printre pionierii industriei de PR și comunicare din România, BDR Associates a format generații de specialiști în comunicare și continuă să răspundă cu creativitate și strategie schimbărilor radicale din piață, după cum spune [Cătălina Rousseau](https://www.revistabiz.ro/?s=+C%C4%83t%C4%83lina+Rousseau), fondatoarea agenției. [Read more](https://www.revistabiz.ro/bdr-associates-pasiune-si-reputatie/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2026/01/0127d.gif "0127d | BDR Associates") ### **[BDR Associates marchează 30 de ani: viitorul comunicării strategice prin investiții în tehnologie, dar mai ales în oameni, în era digitală](https://www.romaniapozitiva.ro/economie/bdr-associates-marcheaza-30-de-ani-viitorul-comunicarii-strategice-prin-investitii-in-tehnologie-dar-mai-ales-in-oameni-in-era-digitala/)** BDR Associates, una dintre primele trei agenții de PR înființate în România în anii ’90 și care a pus bazele comunicării strategice pe piața locală, aniversează în 2025 trei decenii de activitate. În acești 30 de ani, BDR a gestionat câteva mii de campanii de comunicare, branding, rebranding sau reputaționale, alte exerciții complexe de comunicare strategică, pentru companii, instituții internaționale, guvernamentale, diverse entități relevante, formând sute de specialiști în comunicare, o parte dintre ei ducând experiența câștigată în agenția BDR, în toate colțurile lumii. [Read more](https://www.romaniapozitiva.ro/economie/bdr-associates-marcheaza-30-de-ani-viitorul-comunicarii-strategice-prin-investitii-in-tehnologie-dar-mai-ales-in-oameni-in-era-digitala/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2026/01/0127c.gif "0127c | BDR Associates") ### **[BDR Associates marchează 30 de ani: viitorul comunicării strategice prin investiții în tehnologie, dar mai ales în oameni, în era digitală](https://www.revistabiz.ro/bdr-associates-marcheaza-30-de-ani/)** BDR Associates, una dintre primele trei agenții de PR înființate în România în anii ’90 și care a pus bazele comunicării strategice pe piața locală, aniversează în 2025 trei decenii de activitate. [Read more](https://www.revistabiz.ro/bdr-associates-marcheaza-30-de-ani/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2026/01/0127b.gif "0127b | BDR Associates") ### **[BDR Associates marks 30 years: The future of strategic communication through investment in technology](https://business-review.eu/business/media-marketing/bdr-associates-marks-30-years-the-future-of-strategic-communication-through-investment-in-technology-292176)** BDR Associates, one of the first three PR agencies established in Romania in the 1990s and a pioneer of strategic communication on the local market, celebrates three decades of activity in 2025. Over these 30 years, BDR has managed several thousand communication, branding, rebranding, and reputation campaigns, as well as other complex strategic communication initiatives, for companies, international and governmental institutions, and various relevant entities. At the same time, the agency has trained hundreds of communication specialists, some of whom have taken the experience gained at BDR to all corners of the world. [Read more](https://business-review.eu/business/media-marketing/bdr-associates-marks-30-years-the-future-of-strategic-communication-through-investment-in-technology-292176) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2026/01/0127a.gif "0127a | BDR Associates") ### **[BDR Associates marchează 30 de ani: viitorul comunicării strategice prin investiții în tehnologie, dar mai ales în oameni](https://www.forbes.ro/bdr-associates-marcheaza-30-de-ani-viitorul-comunicarii-strategice-prin-investitii-in-tehnologie-dar-mai-ales-in-oameni-480855)** În acești 30 de ani, BDR a gestionat câteva mii de campanii de comunicare, branding, rebranding sau reputaționale, alte exerciții complexe de comunicare strategică, pentru companii, instituții internaționale, guvernamentale, diverse entități relevante, formând sute de specialiști în comunicare, o parte dintre ei ducând experiența câștigată în agenția BDR, în toate colțurile lumii. [Read more](https://www.forbes.ro/bdr-associates-marcheaza-30-de-ani-viitorul-comunicarii-strategice-prin-investitii-in-tehnologie-dar-mai-ales-in-oameni-480855) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/10/1023a.gif "1023a | BDR Associates") ### **[BDR Associates launches Investor Relations business line in response to maturing capital market](https://business-review.eu/business/bdr-associates-launches-investor-relations-business-line-in-response-to-maturing-capital-market-290004)** BDR Associates, a strategic communications agency with over 30 years of experience in Romania and across the region, announces the launch of a new business line dedicated to Investor Relations (IR) services. [Read more](https://business-review.eu/business/bdr-associates-launches-investor-relations-business-line-in-response-to-maturing-capital-market-290004) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/10/1023b.gif "1023b | BDR Associates") ### **[BDR Associates launches a new business line dedicated to Investor Relations, amid a maturing capital market](https://www.amcham.ro/news-from-members/bdr-associates-launches-a-new-business-line-dedicated-to-investor-relations-amid-a-maturing-capital-market)** BDR Associates, a strategic communications agency with over 30 years of experience in Romania and across the region, announces the launch of a new business line dedicated to Investor Relations (IR) services. [Read more](https://www.amcham.ro/news-from-members/bdr-associates-launches-a-new-business-line-dedicated-to-investor-relations-amid-a-maturing-capital-market) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/10/1023c.gif "1023c | BDR Associates") ### **[BDR Associates launches Investor Relations business line in response to maturing capital market](https://brcconline.eu/bdr-associates-launches-a-new-business-line-dedicated-to-investor-relations-amid-a-maturing-capital-market/)** BDR Associates, a strategic communications agency with over 30 years of experience in Romania and across the region, announces the launch of a new business line dedicated to Investor Relations (IR) services. [Read more](https://brcconline.eu/bdr-associates-launches-a-new-business-line-dedicated-to-investor-relations-amid-a-maturing-capital-market/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/forbes-1.gif "forbes 1 | BDR Associates") ### **[Cătălina Rousseau (BDR Associates): „Profesionalismul va face mereu diferența în piață pentru că nu poate fi combătut cu monede de tip «relații», care sunt totuna cu efemeritatea”](https://www.forbes.ro/catalina-rousseau-bdr-associates-profesionalismul-va-face-mereu-diferenta-in-piata-pentru-ca-nu-poate-fi-combatut-cu-monede-de-tip-relatii-care-sunt-totuna-cu-efemeritatea-454308)** Când Cătălina Rousseau a fondat BDR Associates, în 1995, România era o țară în tranziție, plină de entuziasm, dar și de incertitudini. Intenția ei era să construiască o agenție de PR și comunicare ancorată în valorile occidentale, dar adaptată specificului local. Proiectul a reușit. [Read more](https://www.forbes.ro/catalina-rousseau-bdr-associates-profesionalismul-va-face-mereu-diferenta-in-piata-pentru-ca-nu-poate-fi-combatut-cu-monede-de-tip-relatii-care-sunt-totuna-cu-efemeritatea-454308) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/image_9.png "image_9 | BDR Associates") ### **[Forbes | Totul va fi bine!](https://bdrassociates.sharepoint.com/:b:/s/GuestAccess/ETBvpYZX7G1LjBrLNh6_94kByD6hk5pahtwjhw0MG0_HTA?e=3BOwRq)** Când Cătălina Rousseau a fondat BDR Associates, în 1995, România era o țară în tranziție, plină de entuziasm, dar și de incertitudini. Intenția ei era să construiască o agenție de PR și comunicare ancorată în valorile occidentale, dar adaptată specificului local. Proiectul a reușit. [Read more](https://bdrassociates.sharepoint.com/:b:/s/GuestAccess/ETBvpYZX7G1LjBrLNh6_94kByD6hk5pahtwjhw0MG0_HTA?e=3BOwRq) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/10.gif "10 | BDR Associates") ### **[Superbrands, The Champions: a tribute to excellence in branding culture](https://www.amcham.ro/news-from-members/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture)** Bucharest, 23 May 2025 – Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book. [Read more](https://www.amcham.ro/news-from-members/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/09.gif "09 | BDR Associates") ### **[Superbrands, The Champions: a tribute to excellence in branding culture](https://brcconline.eu/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture/)** Bucharest, 23 May 2025 – Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book. [Read more](https://brcconline.eu/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/07.gif "07 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://www.romaniapozitiva.ro/economie/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) • Programul Superbrands România celebrează 20 de ani de excelență pe piața locală • Volumul cu numărul 11 al Cărții Superbrands pentru România a fost lansat oficial • 36 de branduri de elită au fost onorate cu trofee Superbrands la categoriile Consumer și Business • TIFF și Asociația Romanian Business Leaders au primit recunoaștere onorifică pentru cultură și antreprenoriat [Read more](https://www.romaniapozitiva.ro/economie/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/08.gif "08 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://hotnews.ro/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding-1986069) Excelență, inovație și reziliență au definit cea de-a XI-a ediție a Programului Superbrands România. Gala ‘The Champions’, organizată la Palatul Regal, a celebrat două decenii de existență a Programului Superbrands pentru România și a lansat oficial Volumul XI al cărții Superbrands. [Read more](https://hotnews.ro/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding-1986069) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/07.gif "07 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://comunicate.wall-street.ro/superbrands-the-champions-tribut-adus-excelen-ei-n-cultura-de-branding-6292) • Programul Superbrands România celebrează 20 de ani de excelență pe piața locală • Volumul cu numărul 11 al Cărții Superbrands pentru România a fost lansat oficial • 36 de branduri de elită au fost onorate cu trofee Superbrands la categoriile Consumer și Business • TIFF și Asociația Romanian Business Leaders au primit recunoaștere onorifică pentru cultură și antreprenoriat [Read more](https://comunicate.wall-street.ro/superbrands-the-champions-tribut-adus-excelen-ei-n-cultura-de-branding-6292) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/06.gif "06 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://www.clubitc.ro/2025/05/23/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) Brandurile de elită aflate printre cele eligibile pentru statutul Superbrands în piața locală, în 2024-2025, au primit recunoaștere în urma votului membrilor Consiliului Onorific al Superbrands, precum și a cercetării de piață derulată de către Ipsos, pe un eșantion reprezentativ de respondenți. [Read more](https://www.clubitc.ro/2025/05/23/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/05.gif "05 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://www.prwave.ro/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) Excelență, inovație și reziliență au definit cea de-a XI-a ediție a Programului Superbrands România. Gala ‘The Champions’, organizată la Palatul Regal, a celebrat două decenii de existență a Programului Superbrands pentru România și a lansat oficial Volumul XI al cărții Superbrands. [Read more](https://www.prwave.ro/superbrands-the-champions-tribut-adus-excelentei-in-cultura-de-branding/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/04.gif "04 | BDR Associates") ### [**Superbrands, The Champions: tribut adus excelenței în cultura de branding**](https://www.avocatnet.ro/articol_69592/Superbrands-The-Champions-tribut-adus-excelen%C8%9Bei-in-cultura-de-branding.html) București, 23 mai 2025 – Excelență, inovație și reziliență au definit cea de-a XI-a ediție a Programului Superbrands România. Gala ‘The Champions’, organizată la Palatul Regal, a celebrat două decenii de existență a Programului Superbrands pentru România și a lansat oficial Volumul XI al cărții Superbrands. [Read more](https://www.avocatnet.ro/articol_69592/Superbrands-The-Champions-tribut-adus-excelen%C8%9Bei-in-cultura-de-branding.html) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/03.gif "03 | BDR Associates") ### **[Superbrands, The Champions: tribut adus excelenței în cultura de branding](https://www.revistabiz.ro/superbrands-the-champions/)** Excelență, inovație și reziliență au definit cea de-a XI-a ediție a Programului Superbrands România. Gala ‘The Champions’, organizată la Palatul Regal, a celebrat două decenii de existență a Programului Superbrands pentru România și a lansat oficial Volumul XI al cărții Superbrands. [Read more](https://www.revistabiz.ro/superbrands-the-champions/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/02.gif "02 | BDR Associates") ### **[Forbes România, premiată la gala Superbrands 2025, alături de alte branduri de top din România](https://www.forbes.ro/forbes-romania-premiata-la-gala-superbrands-2025-alaturi-de-alte-branduri-de-top-din-romania-447757)** Forbes România se numără printre cele 36 de branduri care au fost premiate în cadrul galei Superbrands „The Champions”, organizată la Palatul Regal din București, cu ocazia aniversării a 20 de ani de prezență a programului Superbrands în România. [Read more](https://www.forbes.ro/forbes-romania-premiata-la-gala-superbrands-2025-alaturi-de-alte-branduri-de-top-din-romania-447757) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/05/01a.gif "01a | BDR Associates") ### [**Superbrands, The Champions: a tribute to excellence in branding culture**](https://business-review.eu/superbrands/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture-283800) Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book. [Read more](https://business-review.eu/superbrands/superbrands-the-champions-a-tribute-to-excellence-in-branding-culture-283800) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/03-br.gif "03 br | BDR Associates") ### **[Catalina Rousseau, President and CEO at BDR Associates: Success is never a solitary journey](https://business-review.eu/profiles1/interviews-interviews/catalina-rousseau-president-and-ceo-at-bdr-associates-success-is-never-a-solitary-journey-280593)** Vision, resilience, and a strong team are essential in making a lasting impact in branding and strategic communication—and success doesn’t come overnight. Business Review talked to Catalina Rousseau, President and CEO at BDR Associates and the driving force behind Superbrands Romania, about her three decades of pioneering work, innovation, and leadership in the evolving landscape of communication and branding. [Read more](https://business-review.eu/profiles1/interviews-interviews/catalina-rousseau-president-and-ceo-at-bdr-associates-success-is-never-a-solitary-journey-280593) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/02-alecu-iqads.gif "02 alecu iqads | BDR Associates") ### **[\[PR Playbook\] Alexandra Mihăilescu: A crea controverse doar pentru vizibilitate contravine principiilor etice ale profesiei](https://www.iqads.ro/articol/71455/pr-playbook-alexandra-mihailescu-a-crea-controverse-doar-pentru-vizibilitate)** Într-o lume suprasaturată de informații, polarizată, în care AI-ul crește viteza și înlocuiește resursa umană, PR-ul strategic devine o busolă, este de părere Alexandra Mihăilescu, Managing Partner, Director – Client Relations, BDR Associates. Nu mai este doar despre vizibilitate, ci despre orientare, încredere și sens. [Read more](https://www.iqads.ro/articol/71455/pr-playbook-alexandra-mihailescu-a-crea-controverse-doar-pentru-vizibilitate) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/image_9.png "image_9 | BDR Associates") ### **[Business Review | Success is never a solitary journey](https://bdrassociates.sharepoint.com/:b:/s/GuestAccess/EWw4n9wcDfxGsdvrXsSaoJUBx5QM6ZIsoDY5ITlwaXuZsg?e=PO6dQ0)** Vision, resilience, and a strong team are essential in making a lasting impact in branding and strategic communication—and success doesn’t come overnight. Business Review talked to Catalina Rousseau, President and CEO at BDR Associates and the driving force behind Superbrands Romania, about her three decades of pioneering work, innovation, and leadership in the evolving landscape of communication and branding. [Read more](https://bdrassociates.sharepoint.com/:b:/s/GuestAccess/EWw4n9wcDfxGsdvrXsSaoJUBx5QM6ZIsoDY5ITlwaXuZsg?e=PO6dQ0) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2025/07/04.gif "04 | BDR Associates") ### **[Lecții pentru 2025 – Cătălina Rousseau (BDR Associates): “O provocare greu de înfruntat este căderea în derizoriu a actului educațional, pretutindeni în lume cu consecințe inimaginabile, pentru viitor”](https://www.forbes.ro/lectii-pentru-2025-catalina-rousseau-bdr-associates-o-provocare-greu-de-infruntat-este-caderea-in-derizoriu-a-actului-educational-pretutindeni-in-lume-cu-consecinte-inimaginabile-426705)** Forbes România i-a invitat pe unii dintre cei mai importanți manageri și antreprenori să răspundă unui scurt chestionar într-un moment complicat din toate punctele de vedere: economic, social, și geopolitic. Pentru că, până la urmă, în ciuda dificultăților, rămân lecțiile de business și de viață. [Read more](https://www.forbes.ro/lectii-pentru-2025-catalina-rousseau-bdr-associates-o-provocare-greu-de-infruntat-este-caderea-in-derizoriu-a-actului-educational-pretutindeni-in-lume-cu-consecinte-inimaginabile-426705) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/BR.gif "BR | BDR Associates") ### [**The Brand Power Empowered! BDR Associates announces a new edition of the Superbrands Program for Romania**](https://business-review.eu/business/media-marketing/the-brand-power-empowered-bdr-associates-announces-a-new-edition-of-the-superbrands-program-for-romania-265603) BDR Associates launched the 11th edition of the Superbrands Romania Program, 2024-2025. The Honorary Superbrands Council was appointed, consisting of 30 personalities from various industries and business sectors, including leaders of multinational companies, and experts in management, marketing, advertising, strategic communication, branding, media, and consulting. [Read more](https://business-review.eu/business/media-marketing/the-brand-power-empowered-bdr-associates-announces-a-new-edition-of-the-superbrands-program-for-romania-265603) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/comunicat.gif "comunicat | BDR Associates") ### [**Puterea brandului, la putere! BDR Associates anunță o nouă ediție a Programelor Superbrands pentru România**](https://comunicate.wall-street.ro/puterea-brandului-la-putere-bdr-associates-anun-o-nou-edi-ie-a-programelor-superbrands-pentru-rom-nia-5854) Consiliul Superbrands format din 30 de specialiști în branding și lideri ai sectorului de afaceri a fost constituit. Cercetarea de piață va fi derulată în parteneriat cu Ipsos România [Read more](https://comunicate.wall-street.ro/puterea-brandului-la-putere-bdr-associates-anun-o-nou-edi-ie-a-programelor-superbrands-pentru-rom-nia-5854) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/PR.gif "PR | BDR Associates") ### [**BDR Associates anunță o nouă ediție a Programelor Superbrands pentru România** ](https://www.pr-romania.ro/news/comunicate-de-presa/2429-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania.html) BDR Associates a demarat a 11-a ediție a programului Superbrands România, 2024 – 2025. A fost constituit Consiliul Onorific Superbrands, în care au fost invitate să participe 30 de personalități din diferite industrii și sectoare de activitate, lideri de companii multinaționale, specialiști în management, marketing, publicitate, comunicare strategică, branding, media și consultanță în domenii relevante. [Read more](https://www.pr-romania.ro/news/comunicate-de-presa/2429-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania.html) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/mediafax.gif "mediafax | BDR Associates") ### [**Puterea brandului, la putere! BDR Associates anunță o nouă ediție a Programelor Superbrands** ](https://www.mediafax.ro/comunicate/puterea-brandului-la-putere-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-22441920) BDR Associates a demarat a 11-a ediție a programului Superbrands România, 2024 – 2025. A fost constituit Consiliul Onorific Superbrands, în care au fost invitate să participe 30 de personalități din diferite industrii și sectoare de activitate, lideri de companii multinaționale, specialiști în management, marketing, publicitate, comunicare strategică, branding, media și consultanță în domenii relevante. [Read more](https://www.mediafax.ro/comunicate/puterea-brandului-la-putere-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-22441920) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/ro-jn.gif "ro jn | BDR Associates") ### [**New Edition Of The Superbrands Program For Romania**](https://www.romaniajournal.ro/business/new-edition-of-the-superbrands-program-for-romania/) BDR Associates launched the 11th edition of the Superbrands Romania Program, 2024-2025. The Honorary Superbrands Council was appointed, consisting of 30 personalities from various industries and business sectors, including leaders of multinational companies, and experts in management, marketing, advertising, strategic communication, branding, media, and consulting. [Read more](https://www.romaniajournal.ro/business/new-edition-of-the-superbrands-program-for-romania/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/cluba.gif "cluba | BDR Associates") ### [**Puterea brandului, la putere! BDR Associates anunță o nouă ediție a Programelor Superbrands pentru România**](https://www.clubantreprenor.ro/2024/07/23/puterea-brandului-la-putere-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania/) BDR Associates a demarat a 11-a ediție a programului Superbrands România, 2024 – 2025. A fost constituit Consiliul Onorific Superbrands, în care au fost invitate să participe 30 de personalități din diferite industrii și sectoare de activitate, lideri de companii multinaționale, specialiști în management, marketing, publicitate, comunicare strategică, branding, media și consultanță în domenii relevante. [Read more](https://www.clubantreprenor.ro/2024/07/23/puterea-brandului-la-putere-bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/club.gif "club | BDR Associates") ### [**BDR Associates: O nouă ediție a Programelor Superbrands pentru România**](https://www.clubitc.ro/2024/07/23/bdr-associates-o-noua-editie-a-programelor-superbrands-pentru-romania/) BDR Associates a demarat a 11-a ediție a programului Superbrands România, 2024 – 2025. A fost constituit Consiliul Onorific Superbrands, în care au fost invitate să participe 30 de personalități din diferite industrii și sectoare de activitate, lideri de companii multinaționale, specialiști în management, marketing, publicitate, comunicare strategică, branding, media și consultanță în domenii relevante. [Read more](https://www.clubitc.ro/2024/07/23/bdr-associates-o-noua-editie-a-programelor-superbrands-pentru-romania/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/bursa.gif "bursa | BDR Associates") ### [**BDR Associates anunţă o nouă ediţie a Programelor Superbrands pentru România**](https://www.bursa.ro/bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania-09021350) BDR Associates a demarat a 11-a ediţie a programului Superbrands România, 2024 – 2025. A fost constituit Consiliul Onorific Superbrands, în care au fost invitate să participe 30 de personalităţi din diferite industrii şi sectoare de activitate, lideri de companii multinaţionale, specialişti în management, marketing, publicitate, comunicare strategică, branding, media şi consultanţă în domenii relevante, conform unui comunicat de presă remis Redacţiei. [Read more](https://www.bursa.ro/bdr-associates-anunta-o-noua-editie-a-programelor-superbrands-pentru-romania-09021350) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/07/the-diplomat.gif "the diplomat | BDR Associates") ### [**BDR Associates announces new edition of the Superbrands Program for Romania**](https://www.thediplomat.ro/2024/07/23/bdr-associates-announces-new-edition-of-the-superbrands-program-for-romania/) BDR Associates launched the 11th edition of the Superbrands Romania Program, 2024-2025. The Honorary Superbrands Council was appointed, consisting of 30 personalities from various industries and business sectors, including leaders of multinational companies, and experts in management, marketing, advertising, strategic communication, branding, media, and consulting. [Read more](https://www.thediplomat.ro/2024/07/23/bdr-associates-announces-new-edition-of-the-superbrands-program-for-romania/) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/03/19.gif "19 | BDR Associates") ### [**Safety Reputation Kit to help you navigate through the election year**](https://www.amcham.ro/news-from-members/safety-reputation-kit-to-help-you-navigate-through-the-election-year) Dear AmCham members, the coming rounds of elections determining fast changes in today’s hyper-connected world represent a factor of influence that may affect a company’s reputation. As the stability of the business environment concerns us all, our strategic consultants at BDR Associates have compiled a set of recommendations called Safety Reputation Kit, to help you navigate through the election year, in Romania, and prevent possible image damage, as follows: [Read more](https://www.amcham.ro/news-from-members/safety-reputation-kit-to-help-you-navigate-through-the-election-year) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/03/18.gif "18 | BDR Associates") ### **[Outstanding Women in Business: Catalina Rousseau, Senior Partner, President, and CEO of BDR Associates](https://business-review.eu/br-exclusive/outstanding-women-in-business-catalina-rousseau-senior-partner-president-and-ceo-of-bdr-associates-258171)** Business Review recently held an insightful exchange with Catalina Rousseau, Senior Partner, President, and CEO of BDR Associates for Romania & the Republic of Moldova, and a strategic partner of Hill & Knowlton. This exclusive feature, set to be a centerpiece in Business Review Magazine’s March 2024 edition titled Outstanding Women in Business, captures Catalina’s transformative impact on the communications sector. [Read more](https://business-review.eu/br-exclusive/outstanding-women-in-business-catalina-rousseau-senior-partner-president-and-ceo-of-bdr-associates-258171) ![Alexandra M](https://www.bdr.ro/wp-content/uploads/2024/03/17.gif "17 | BDR Associates") ### [**\[Marcom 2024\] Alexandra Mihăilescu: Ne așteptăm să ne confruntăm cu valuri de fake-news și deep-fake. Fake news tind să devină tot mai credibile într-o societate cu mari carențe educaționale**](https://www.iqads.ro/articol/67261/marcom-2024-alexandra-mihailescu-ne-asteptam-sa-ne-confruntam-cu-valuri-de-fake) Câteva runde de alegeri, lipsă de predictibilitate, crize geopolitice, revoluții digitale. Așa se arată calendarul aglomerat al lui 2024. Iar adaptarea la toate aceste fluctuații trebuie să se facă responsabil, cu etică profesională, crede Alexandra Mihailescu, Partener și Vice Președinte BDR Associates Communication Group. [Read more](https://www.iqads.ro/articol/67261/marcom-2024-alexandra-mihailescu-ne-asteptam-sa-ne-confruntam-cu-valuri-de-fake) ![seara regala](https://www.bdr.ro/wp-content/uploads/2024/03/16.gif "16 | BDR Associates") ### [**Seara regală dedicată Curajului Civic, 2023**](https://www.romaniaregala.ro/jurnal/seara-regala-dedicata-curajului-civic-2023/) Marți, 28 noiembrie 2023, Majestatea Sa Custodele Coroanei și Alteța Sa Regală Principele Radu au găzduit în Sufrageria de Stat de la Palatul Regal o seară dedicată Curajului Civic. La eveniment a participat Alteța Sa Regală Principesa Sofia. [Read more](https://www.romaniaregala.ro/jurnal/seara-regala-dedicata-curajului-civic-2023/) ![RL](https://www.bdr.ro/wp-content/uploads/2024/03/15.gif "15 | BDR Associates") ### [**Familia Regală a României a găzduit o seară dedicată Curajului Civic**](https://romanialibera.ro/la-zi/familia-regala-a-romaniei-a-gazduit-o-seara-dedicata-curajului-civic/) Marți, 28 noiembrie 2023, de la ora 18, Majestatea Sa Custodele Coroanei și Alteța Sa Regală Principele Consort au găzduit în Sufrageria de Stat de la Palatul Regal o seară dedicată Curajului Civic. La eveniment a participat și Alteța Sa Regală Principesa Sofia. [Read more](https://romanialibera.ro/la-zi/familia-regala-a-romaniei-a-gazduit-o-seara-dedicata-curajului-civic/) ![AmCham](https://www.bdr.ro/wp-content/uploads/2024/03/14.gif "14 | BDR Associates") ### [**BDR Associates, honored for outstanding strategic communication activities by the Royal House of Romania, and for sustaining humanitarian causes, by the Cernauti Regional Council**](https://www.amcham.ro/news-from-members/bdr-associates-honored-for-outstanding-strategic-communication-activities-by-the-royal-house-of-romania-and-for-sustaining-humanitarian-causes-by-the-cernauti-regional-council) BDR Associates was honored recently with distinctions for outstanding strategic communication activities and PR projects developed at the highest standards in Romania and in the Republic of Moldova. [Read more](https://www.amcham.ro/news-from-members/bdr-associates-honored-for-outstanding-strategic-communication-activities-by-the-royal-house-of-romania-and-for-sustaining-humanitarian-causes-by-the-cernauti-regional-council/) ![Casa Regala](https://www.bdr.ro/wp-content/uploads/2024/03/13.gif "13 | BDR Associates") ### [**Învestituri Regale, Sala Tronului, martie 2023**](https://casamajestatiisale.ro/investituri-regale-sala-tronului-martie-2023/) În ziua de joi, 30 martie 2023, Majestatea Sa Custodele Coroanei a conferit distincții regale unor personalități și instituții din România în Sala Tronului de la Palatul Regal. [Read more](https://casamajestatiisale.ro/investituri-regale-sala-tronului-martie-2023/) ![Articol Forbes](https://www.bdr.ro/wp-content/uploads/2024/03/12.gif "12 | BDR Associates") ### [**Catalina Rousseau: „Simona Halep este un exemplu de comunicare pentru orice lider, indiferent de domeniul în care s-a afirmat”**](https://www.forbes.ro/catalina-rousseau-simona-halep-este-un-exemplu-de-comunicare-pentru-orice-lider-indiferent-de-domeniul-in-care-s-a-afirmat-295188) Forbes România a vorbit cu Cătălina Rousseau, președintele și CEO al agenției BDR Associates România și Republica Moldova și unul dintre cei mai experimentați oameni din industria de comunicare din România, despre criza de imagine suferită de Simona Halep, despre cum ar trebui să reacționeze sponsorii și cum s-ar putea gestiona această situație din perspectiva comunicării. [Read more](https://www.forbes.ro/catalina-rousseau-simona-halep-este-un-exemplu-de-comunicare-pentru-orice-lider-indiferent-de-domeniul-in-care-s-a-afirmat-295188) ![Articol IQ Ads](https://www.bdr.ro/wp-content/uploads/2024/03/11.gif "11 | BDR Associates") ### [**\[PR de criză\] Cătălina Rousseau: Încercarea majoră prin care trec astăzi toate afacerile, mari, mijlocii sau mici este criza de forță de muncă specializată și de specialiști, provocând consecințe în lanț în economii**](https://www.iqads.ro/articol/61874/pr-de-criza-catalina-rousseau-incercarea-majora-prin-care-trec-astazi-toate) 69% dintre liderii de afaceri spun că au trecut printr-o criză în ultimii cinci ani, cu o medie de trei astfel de situații, informează un studiu realizat de PwC la nivel global în 2022. Unul similar din 2021 arăta că doar 30% dintre business-uri aveau o echipă de management a crizei la începutul pandemiei COVID-19, iar o cercetare Deloitte releva că doar 49% aveau proceduri pentru scenarii de criză. [Read more](https://www.iqads.ro/articol/61874/pr-de-criza-catalina-rousseau-incercarea-majora-prin-care-trec-astazi-toate) ![articol pr news](https://www.bdr.ro/wp-content/uploads/2024/03/10.gif "10 | BDR Associates") ### [**Cătălina Rousseau: Ca să pastrăm o direcție ascendentă în industrie, trebuie să agreăm unanim criteriul competenței**](https://www.pr-romania.ro/dezbateri/dezbateri-actuale/piata-muncii-in-pr/2388-catalina-rousseau-ca-sa-pastram-o-directie-ascendenta-in-industrie-trebuie-sa-agream-unanim-criteriul-competentei.html) Percepția mea este că mulți dintre absolvenții ultimilor ani, despre care se presupune că ar dori să își construiască o carieră în PR, suferă de indecizie, sau aspiră mult prea devreme, la avantaje financiare peste nivelul lor de competență, ei fiind începători – Cătălina Rousseau, President & CEO BDR Associates, în dezbaterea PR Romania despre piața muncii în PR. [Read more](https://www.pr-romania.ro/dezbateri/dezbateri-actuale/piata-muncii-in-pr/2388-catalina-rousseau-ca-sa-pastram-o-directie-ascendenta-in-industrie-trebuie-sa-agream-unanim-criteriul-competentei.html) ![Articol BDR](https://www.bdr.ro/wp-content/uploads/2024/03/09.gif "09 | BDR Associates") ### [**BDR Associates: A Warm Welcome to Romania from BDR Associates**](https://www.journalgeneraldeleurope.org/en/article_dossier/bdr-associates/) Let’s have a look at the Romanian market and business opportunities open to investors in this country which has taken over the EU Council presidency starting this January 2019. Mrs. Catalina Rousseau, President and CEO of the reputed strategic agency BDR Associates, part of the Hill & Knowlton/WPP global group, speaks about her 23 years professional and business experience in Romania. [Read more](https://www.journalgeneraldeleurope.org/en/article_dossier/bdr-associates/) ![Articol 2021](https://www.bdr.ro/wp-content/uploads/2024/03/08.gif "08 | BDR Associates") ### [**Catalina Rousseau (BDR Associates): „Cuvantul provocare ar trebui inclus, ca identitar, in statutul fiecarei agentii de comunicare cu adevarat performante”**](https://weinvent.ro/2021/03/02/catalina-rousseau-bdr-associates-cuvantul-provocare-ar-trebui-inclus-ca-identitar-in-statutul-fiecarei-agentii-de-comunicare-cu-adevarat-performante/) O piata cu potential imens, in care abia se formau primele agentii, primii profesionisti. Lucram intr-o corporatie de sorginte americana, intrata in Romania, dupa revolutie. [Read more](https://weinvent.ro/2021/03/02/catalina-rousseau-bdr-associates-cuvantul-provocare-ar-trebui-inclus-ca-identitar-in-statutul-fiecarei-agentii-de-comunicare-cu-adevarat-performante/) ![Articol PR News](https://www.bdr.ro/wp-content/uploads/2024/03/07.gif "07 | BDR Associates") ### [**Reflecții după 25 de ani de antreprenoriat. În dialog cu Cătălina Rouseau, President BDR Associates Communication Group**](https://www.pr-romania.ro/interviuri/experti-romani/2342-reflectii-dupa-25-de-ani-de-antreprenoriat-in-dialog-cu-catalina-rouseau-president-bdr-associates-communication-group.html) Este un moment fantastic în viața agenției. Un sfert de secol de argint. O călătorie grea, cu suișuri dificile urmând visul și aspirația de a atinge stelele, așa cum se întâmplă în orice început de drum, dar și cu coborâșuri abrupte, dezamăgiri din care revenirea era grea. [Read more](https://www.pr-romania.ro/interviuri/experti-romani/2342-reflectii-dupa-25-de-ani-de-antreprenoriat-in-dialog-cu-catalina-rouseau-president-bdr-associates-communication-group.html) ![Articol in Hotnews](https://www.bdr.ro/wp-content/uploads/2024/03/06.gif "06 | BDR Associates") ### [**Interviu Cătălina Rousseau, președinte și CEO BDR Associates: În situații de criză, lărgește orizonturi**](https://www.hotnews.ro/stiri-superbrands-23628773-interviu-catalina-rousseau-presedinte-ceo-bdr-associates-situatii-criza-largeste-orizonturi.htm) A fost o călătorie lungă, ghidată de principii și moralitate profesională în meserie: am pus în practică, în comunicarea strategică, cele mai înalte exigențe profesionale, am căutat mereu talente, cu care să construiesc o echipă puternică, a contat profesionalismul, dar a contat mult și caracterul fiecăruia. [Read more](https://www.hotnews.ro/stiri-superbrands-23628773-interviu-catalina-rousseau-presedinte-ceo-bdr-associates-situatii-criza-largeste-orizonturi.htm) ![Article BR Review](https://www.bdr.ro/wp-content/uploads/2024/03/05.gif "05 | BDR Associates") ### [**Call for Leaders | Catalina Rousseau (BDR Associates): First of all, this crisis meant ‘eyes wide open’**](https://business-review.eu/call-for-leaders-part-2-back-in-business/call-for-leaders-catalina-rousseau-bdr-associates-first-of-all-this-crisis-meant-eyes-wide-open-214971) How do you define the new normal that everyone should submit to? Working from distance, but not only: everything means now staying away from colleagues, clients, partners, communicating virtually with them. This, for sure brings a sad feeling of loneliness. [Read more](https://business-review.eu/call-for-leaders-part-2-back-in-business/call-for-leaders-catalina-rousseau-bdr-associates-first-of-all-this-crisis-meant-eyes-wide-open-214971) ![Catalina Rousseau](https://www.bdr.ro/wp-content/uploads/2024/03/04.gif "04_ | BDR Associates") ### [**Cătălina Stan Rousseau, President & CEO of BDR Associates: “Communication is not a priority, but it is necessary”**](https://www.forbes.ro/catalina-stan-rousseau-presedinte-ceo-bdr-associates-nu-este-prioritara-comunicarea-dar-este-necesara-169299) The effects of coronavirus were also felt in the communication industry, and PR agencies rethought their strategies to adapt to the new context. Cătălina Stan Rousseau, president and CEO of BDR Associates, considers, however, that the PR agencies did not suffer so much during the pandemic. [Read more](https://www.forbes.ro/catalina-stan-rousseau-presedinte-ceo-bdr-associates-nu-este-prioritara-comunicarea-dar-este-necesara-169299) ![#NotTogetherNotAlone Platform](https://www.bdr.ro/wp-content/uploads/2024/03/03.gif "03_ | BDR Associates") ### [**Covid-19: Strategic Communication Agency BDR Associates Launched #NotTogetherNotAlone Platform**](https://business-review.eu/helpinghands/strategic-communication-agency-bdr-associates-launched-nottogethernotalone-platform-208796) Public Relations have the power to turn isolation into communication. Therefore, BDR Associates set up the #SolitarDarSolidar platform, to engage all professionals from communication and all other industry fields that are now working from home, in an effort to constantly support customers and business partners during the global Covid-19 crisis. [Read more](https://business-review.eu/helpinghands/strategic-communication-agency-bdr-associates-launched-nottogethernotalone-platform-208796) ![Catalina Rousseau](https://www.bdr.ro/wp-content/uploads/2024/03/02a.gif "02a | BDR Associates") ### **[BR INTERVIEW. Catalina Rousseau (BDR Associates): I see more effort put by the agencies in creativity, innovation and strategic thinking](https://business-review.eu/business/media-marketing/br-interview-catalina-rousseau-bdr-associates-i-see-more-effort-put-by-the-agencies-in-creativity-innovation-and-strategic-thinking-208564)** She runs one of the most long-lived PR agencies on the Romanian market, one that is preparing to celebrate 25 years in 2020. Catalina Rousseau has an extended experience in strategic communication and crises management, and is highly specialized in designing, planning and coordinating PR and communication strategies to assist private national and multinational companies, governmental or international institutions in Romania, Republic of Moldova, and other markets. [Read more](https://business-review.eu/business/media-marketing/br-interview-catalina-rousseau-bdr-associates-i-see-more-effort-put-by-the-agencies-in-creativity-innovation-and-strategic-thinking-208564) ![Superbrands Gala](https://www.bdr.ro/wp-content/uploads/2024/03/01a.gif "01a | BDR Associates") ### **[Superbrands Romania celebrates 15 years of promoting excellence in branding](https://www.hotnews.ro/stiri-superbrands-23685790-webpr-superbrands-romania-celebreaza-15-ani-promovare-excelentei-branding.htm)** Superbrands Romania celebrates 15 years of activity in evaluating and promoting branding culture, through the Superbrands Gala Tribute Event, a reference event, which awards brands with Superbrand status, in the local market. Symbolically titled “Imagine: The Art of Building Brands”, the Gala, which is now at its 9th edition, has a double significance: the awarding of trophies to the brands that were designated Superbrands, through the judging and market research, carried out throughout 2019, as well as the launch of the new Superbrands books for Romania. [Read more](https://www.hotnews.ro/stiri-superbrands-23685790-webpr-superbrands-romania-celebreaza-15-ani-promovare-excelentei-branding.htm)  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) ## strategic, creative, insightful effective, bringing results [Contact us](/contact/) Contact  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ### [Contact](https://www.bdr.ro/contact/) **Published:** June 9, 2020 **Author:** BDR Admin **Excerpt:** Welcome to BDR Associates, your trusted partner for all your communication and public relations needs. Contact us today to discuss how we can elevate your brand to new heights. **Content:** # Contact Us Name Email Address Phone Number Message I agree to the processing of my personal information in order to get an answer 9 + 11 = Send ### BDR Associates 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania ### Contact Us [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website)[](mailto:info@divilock.com)+4021.231.13.19 ### Hours Office: 9 am – 6 pm M-F Contact ## Contact ## BDR Associates 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) Mobile: +40728.300.292 Phone +4021.231.13.19 [facebook.com/BDRAssociates](http://www.facebook.com/BDRAssociates) [linkedin.com/company/bdrassociates](https://www.linkedin.com/company/bdrromania/) ## Superbrands Romania 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania [](http://www.linkedin.com/company/bdr-associates) [office@superbrandsromania.com](mailto:office@superbrandsromania.com?subject=Contact%20from%20Website) ​ [superbrands.com/ro](https://www.superbrands.com/ro) [facebook.com/Superbrands.Romania](http://www.facebook.com/Superbrands.Romania/) [instagram.com/superbrandsromania](https://www.instagram.com/superbrandsromania/) [linkedin.com/company/superbrands-romania/](https://www.linkedin.com/company/superbrands-romania/)  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ### [What We Do](https://www.bdr.ro/what-we-do/) **Published:** June 9, 2020 **Author:** BDR Admin **Content:** # OUR KEY CAPABILITIES ## WHEN RESULTS MATTER… [Contact us](/contact/) ## **Corporate Communication & Reputation Management** #### Corporate communication - Communication audit - Stakeholders mapping - Elaboration of communication strategies in support of business objectives - Communication & media trainings for spokesperson and relevant staff - Speaking opportunities, events and strategic partnering - Executive communication, personal branding and reputation management #### MEDIA RELATIONS ### Press Office and continuous cooperation with media More than 29 years of professional experience in dealing with central and local media Strong media department with qualified professionals Full package of media relations services supplied to clients from various industries: - media strategy, media events, interviews arrangements, press releases, content development, media study tours - Develop an editorial calendar, pitching stories on key topics, signal opportunities Media Supportive Group for issues/crisis management - Preliminary briefing of the speakers ahead of media events or interviews: media environment and specificity, do’s and don’ts, potential Q&As Media training, including case studies and interviews simulation ### Media monitoring and reporting Daily alerts/ weekly / monthly reports and articles summaries Media analysis, including graphics and statistics, reach and impressions, share of voice analysis #### DIGITAL COMMUNICATION ### Social Media - Digital Communication and Social Media Strategies - Brand engagement via social platforms, i.e. Facebook, Twitter, others - Strategic Partnerships to leverage social influence - Influencer outreach(bloggers, vloggers, opinion leaders in various industries, others) - Content strategy & management - Content creation & storytelling - Online community management and direct customer communication using social platforms - Video marketing ### Monitoring and analysis - Online monitoring and analysis of websites, blogs, social media platforms - Recommendations and formulation of immediate response (when the case) - Signaling opportunities , threats and tendencies ### Web Design / Web Copywriting / Web Management - Development of customized websites, both in terms of design and technical, developing customized CMS solutions . Technologies used include HTML 5, CSS, open source platforms such as WordPress, Joomla, Drupal, - Day to day updating and preparing customized articles/materials for website - Search Engine Optimization for websites, based on latest Google indexing criteria - Integration of Social media widgets such as Facebook Fan Box, Twitter feed, - Complex Animations / Banners/others (as per client request) #### CSR - Communicate CSR initiatives to the relevant publics; - Create awareness at the level of media, authorities, business community and public at large; - Elaboration of concepts and action plan; - Set up partnerships to boost the impact of the program; - Generate appropriate media coverage; - Organize overall implementation with measurable results; - Sponsorships and charity projects: professional counseling, implementation and follow up on results. #### Internal Communication - Internal communication audit - Elaboration of the internal communication strategy - Message building and content development - Development of tools i.e. newsletter, team building events, special events - PR & communication training for spokesperson and relevant staff. ## **Our Capabilities In** #### Issues & Crisis Management - Monitoring and analysis - Monitoring and analysis • Understand client vulnerabilities and identify potential crisis triggers - Elaborate crisis scenarios, mapping stakeholders and propose strategic solutions - Design messages for various stakeholders - Crisis simulation in social media using H+K Flight School (social media simulator) - Create the Task force and elaboration of Crisis Management Plan - Draft speeches and press releases, official statements - Provide specialized trainings to the Client - Establish rapid access to media contacts (national and regional) - Create / Activate Media Supportive Group - Create / Use key contacts - Provide strategic use of digital tools - Implement crisis plan / media campaign / other tools - Permanent monitoring of all key sources during the crisis and post crisis - Continue post-crisis activities: focus on media relations #### PUBLIC AFFAIRS ### General - Strategic consultancy - Elaboration and implementation of Government Relations / Public Affairs strategies - Identify key stakeholders and mappings ### Government relations - Establish and maintain contacts with key government decision makers and political influencers in the Government, Parliament, European Parliament, other public authorities and international organizations - Facilitate/organize meetings - Draft of official letters and position papers ### Intelligence and documentation - Intelligence gathering - Monitoring political context: updates and news alerts - Signaling major political developments; - Legislative monitoring: follow specific legislation of interest for the client in the Parliament; - Macroeconomic monitoring - Sectorial monitoring #### BRAND PR & MARKETING COMMUNICATION - Brand PR Strategies & Action Plans - Brand engagement via social platforms, i.e. Facebook, Twitter, others - Media relations and Media Campaigns - Audio/Video content development and production - Brand Activations - Online community management and direct customer communication using social platforms #### CREATIVE DEVELOPMENT - Creative concepts - Creating various stories and texts for brochures and other promotional materials - Visual creative concepts i.e. logo, artworks, slogans - Layouts and DTP - Production coordination - Publishing, web design and digital #### EVENT MARKETING AND MANAGEMENT - Event concept and flow - Overall organization: strategy & planning / implementation / follow up - Strategic approach and partnerships - Participation management: database / online platforms / call center / participation fees - Professional events / Business events / Technical seminars / International conferences / Road-shows / Study tours / Customer appreciation events / Training sessions / Exhibitions / Creative events / Team Building / Company fun days - Lifestyle events and sports competitions - Sponsorship management ## MAJOR CLIENTS ASSISTED ALONG THE YEARS [![BDR Major Clients Assisted](https://www.bdr.ro/wp-content/uploads/2024/03/major-clients.jpg "major clients | BDR Associates")](https://www.bdr.ro/wp-content/uploads/2024/03/major-clients.jpg "BDR Major Clients Assisted") ## strategic, creative, insightful effective, bringing results [Contact us](/contact/) Contact  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ### [About us](https://www.bdr.ro/about-us/) **Published:** June 9, 2020 **Author:** BDR Admin **Content:** # BDR AT A GLANCE ## WE ARE PROUD OF OUR WORK [Contact us](/contact/) About US ![](https://www.bdr.ro/wp-content/uploads/2024/03/g02.gif "g02 | BDR Associates") ![](https://www.bdr.ro/wp-content/uploads/2024/03/g04.gif "g04 | BDR Associates") ![](https://www.bdr.ro/wp-content/uploads/2024/03/g01.gif "g01 | BDR Associates") ![](https://www.bdr.ro/wp-content/uploads/2024/03/g03.gif "g03 | BDR Associates") ### Since 1995 ## Strategic, Creative, Insightful, Effective, Bringing Results - Leading strategic communication, public affairs and public relations agency with over 30 years of experience in Romania - Operating office in the Republic of Moldova since 2002 - Expertise in CIS countries including Azerbaijan, Ukraine, Georgia - Silver partner for Romania of FTI Consulting - A team of 20 professionals and support staff, cumulating nine languages spoken (Romanian, English, Spanish, French, Italian, German, Russian, Turkish, Persian) and over 20 external consultants with specialized capabilities - More than 500 major clients served in 30 years of activity - Deep sector expertise: IT&C, Automotive, Manufacturing, Energy, Oil & Gas/Chemicals, Finance-Banking, Government and EU, Healthcare, FMCG, Sports and Lifestyle, Hospitality, Logistics & Real estate, other industries - Multi-specialist consultancy with Multi-market capability in expanding business in the region through coordination of regional projects for multinational companies - Developed various projects for prestigious international bodies, such as: EU, USAID, UN, UNDP, UNICEF, World Bank, in Romania and in other markets - Member of various business and professional organizations: AmCham, Italian Chamber, Romanian Lobbying Register (a founder member) - Brought Superbrands Programme in Romania and published 11 editions of the Superbrands Romania Books (2006 -2025) - The SABRE Award for Best agency and best campaign in Central and Eastern Europe (CEE), awarded by the US Holmes Report in 2006, followed by various Certificates of Excellence awarded within the global SABRE Competition in 2006 (Berlin), 2007 (Barcelona), 2011 (Prague) and 2012 (Brussels) - First CEE PR agency invited as member of the International Jury for the European Excellence Awards in Communication governed by EU (Communication directory) since 2007; - Support and sponsorships for various NGOs, foundations, cultural projects in Romania (i.e. Princess Margret Foundation; Irish Embassy and SPIRIT Cultural Project; Saint Joseph’s Cathedral; “Special Champions” Sports Competitions for disabled children; CliniClowns Foundation; Sheherezade Foundation, CineMAiubit Festival; Elite Art Club UNESCO; PROMS concerts and many others). ## AWARDS The SABRE Award for Best agency and best campaign in Central and Eastern Europe (CEE), awarded by the US Holmes Report in 2006, followed by various Certificates of Excellence awarded within the global SABRE Competition in 2006 (Berlin), 2007 (Barcelona), 2011 (Prague) and 2012 (Brussels): - Silver SABRE Award for „BDR’s voice is calling for value” in the Poster/Calendar/Photography category, in 2012;Silver SABRE Award for „BDR’s voice is calling for value” in the Poster/Calendar/Photography category, in 2012; - SABRE Certificate of Excellence awarded for “Now I can see the future”, in The Balkans category, in 2012; - SABRE Certificate of Excellence awarded for “Warming the ice”, in the Travel and Tourism category, in 2012; - SABRE Certificate of Excellence awarded for “Open your eyes”, in the Health Providers category, in 2011; - SABRE Certificate of Excellence awarded for “Spirit”, in the Educational and Cultural Institutions category, in 2011; - SABRE Certificate of Excellence awarded for “European Values”, in the Best Program Developed for a Financial Services Company category, in 2007; - SABRE Certificate of Excellence awarded for “Learn to make the difference”, in the Civic Education Program, in 2006; - SABRE Award for the Best Agency and Best Campaign in Eastern Europe for “Learn to make the difference”, in 2006; - Stevie Awards – World’s Premier Business Award Competition – Certificates for Best Campaign and Best CSR Program in Europe in 2007 (Munich): - Stevie Awards Certificate for Best PR Agency; - Stevie Awards Certificate for Best CSR Program in Europe for “Learn to make the difference” ; - First CEE PR agency invited as member of the International Jury for the European Excellence Awards in Communication governed by EU (Communication directory) since 2007. [![BDR Sabre Award](https://www.bdr.ro/wp-content/uploads/2020/07/BDR-Sabre-Award.jpg "BDR Sabre Award | BDR Associates")](https://www.bdr.ro/wp-content/uploads/2020/07/BDR-Sabre-Award.jpg "BDR Sabre Award") Thank you for your huge contribution to the Vocile din Cimitirul Vesel concert at the Athenaeum on 29 November. I believe there is a widespread view that the concert was very well promoted. Your particular help with the individual media organizations (…) generated very well-focused coverage of the event and of Ireland. Oliver GroganH. E. Mr. Ambassador, Embassy of Ireland We would like to express our appreciation for the creative PR thinking you put into the ABN AMRO European Values Programme. The programme has functioned as an excellent PR tool for ABN AMRO Bank Romania, generating important and measurable results over the years, among which some are mentioned below. The educational programme generated increased visibility for ABN AMRO Bank Romania as a responsible corporate citizen, consolidating its reputation and awareness in the Romanian market. One outstanding concrete result is ABN AMRO Bank’s having been voted as a Superbrand in the Romanian market within the international Superbrands Programme. Peter WeissPresident, ABN AMRO Bank Romania It is with great pleasure that I received the first volume of the Superbrands Romania Book, for which I would like to kindly thank you. From the very beginning I would like to salute your initiative of developing this programme in Romania, which is extremely significant especially in the context of Romania’s new position as member of the European Union. (… ) I hope this initiative will soon become a successful and traditional event for Romania. Razvan-Traian Ungureanuformer Minister of Foreign Affairs, Government of Romania … I am writing to say how much we enjoyed working with you, the professional atmosphere and the teamwork spirit. Congratulations!… David GarnerChairman, CITIBANK l would like to thank (…) your organization for your great contribution to the P&G Education Program “Invata sa schimbi lumea!”. BDR Associates played a key role in designing, implementing and raising the public and key stakeholders’ awareness of the program. We really appreciate your commitment and hard work for the P&G Civic Education Program and also your creativity, innovation and excellence in execution. We look forward to starting the next edition of the program! Matthew PriceGeneral Manager, Procter & Gamble Romania l have the pleasure to thank you, personally, and your collaborators for the effort, efficiency and professionalism that you proved. You contributed substantially to the success of the Summit on Environment and Sustainable Development in Carpathian and Danube Region, organized in Bucharest. This was also emphasized by the participants in the event whose appreciations were much addressed to you. Simona-Mirela MiculescuAmbassador and Adviser to the President of Romania, Romanian Presidency l would like to thank you for organizing our anniversary event. It was an excelent collaboration which I appreciated very much. We have received many positive comments and our guests were impressed with the refined ambience and the entertainment program. Obie L. MooreManaging Partner, Salans (…) The Romanian American Enterprise Fund contracted several projects with BDR Associates. I would like to extend sincere congratulations for the outstanding performance of your team in carrying out complex assignments. I was impressed with the professionalism and creativity of all your associates as well as with their amazing capacity to work well under pressure and to interact with their clients… Cristina MarineDirector of Investor Relations, Romanian-American Enterprise Fund We would like to take this opportunity to thank you for the excellentjob you have done in training the members of our Public Affairs department. We now feel very confident and proper prepared to handle our specific tasks. Marilen PopaLegal & Public Affairs Director, Interbrew ## strategic, creative, insightful effective, bringing results [Contact us](/contact/) Contact  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ### [Privacy Policy](https://www.bdr.ro/privacy-policy/) **Published:** March 11, 2024 **Author:** BDR Admin **Content:** # Privacy Policy [Contact us](/contact/) Privacy Policy Last update: 11 March, 2024 ## 1. INTRODUCTION The website of BDR Associates is presenting the company. The protection of your privacy and personal data is one of our main concerns. This Privacy Policy will inform you about how we take care of your personal data, inform you about your privacy rights and how the law protects you when you visit our website at https://www.bdr.ro/ (“Website”). This Privacy Policy applies to personal data belonging to one of the following categories of individuals: (i) users – meaning any person who accesses our website or platform and (ii) customers – meaning any person, business or organisation, including their employees, agents or contractors, who use the Services.” ## 2. WHO WE ARE In connection with the provision of our Services, BDR Associates is the auditor and is responsible for the security of your personal data (collectively referred to as “BDR Associates”, “we”, “us”, “we” or “our” in this Privacy Policy). If you have any questions about this Privacy Policy, including any requests to exercise the legal rights set out below, please contact us using the following details: Headquarters: 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania Email: office@bdr.ro ## 3. THE PERSONAL DATA WE COLLECT Personal data, or personal information, means any information relating to an individual that can lead to the identification of that individual. In order to provide the Services, we may collect, use, store and transfer various types of personal data about you as follows: Identity Data includes your first name, last name and/or other identifying information, your gender and date of birth, your image if you participate in one of our Virtual Classroom Services; Contact Data includes your billing address, residence or business address, email address and telephone number; Technical Data includes your Internet Protocol (IP) address, your login details, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technologies on the devices used to access the Website and Platform; Usage Data includes information about how you use our Website; Marketing and Communication Data includes your preferences about the marketing campaigns you receive from us and your communication preferences. We do not collect special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, membership in any trade association, health information and genetic and biometric data). Nor do we collect information about criminal convictions and offences. If you do not provide the personal data required for the contact forms, we will not be able to respond to you. If we need to collect personal data under the law, or under the terms of a contract we have with you and you do not provide us with the data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may cancel the provision of the Services, but we will inform you if this is the case.” ## 4. HOW WE USE YOUR DATA We collect, use, transfer and store your personal data in accordance with applicable laws and this Policy. Most commonly, we will use your personal data (i) when we need to perform the relevant contract we enter into or have entered into with you, (ii) when it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not infringe those interests, and (iii) when we need to comply with a legal or regulatory obligation. In general, we do not rely on consent as a lawful basis for processing your personal data other than in relation to sending third party direct marketing communications by email. You have the right to withdraw your consent to marketing at any time by contacting us. Your data may be used for one or more of the following purposes: **For specific purposes** If you send us your data for a specific purpose, we will use your data to achieve that purpose. For example, if you send us an email, we will use your contact details to provide you with a response to your request. **To manage the relationship with you** We will use your identity and contact details to inform you of changes to the Terms and Conditions, Privacy Policy or Services. **For internal business purposes** We may use your identity, contact, financial and technical data for our business, the provision of administration and IT services (e.g. technical troubleshooting, data analysis, support), network security (e.g. testing, system maintenance), to prevent fraud and in the context of a business reorganisation or group restructuring exercise. **To deliver relevant website content and advertisements** We may use your identity, contact, profile, technical and usage data to understand how customers and users use our services, to develop them and to communicate our marketing strategy.l When consistent with your marketing preferences, we may use marketing and communication data to inform you about services we think may be of interest to you. See the “Unsubscribe Electronic Communications” section below to see how to opt-out of BDR Associates marketing communications. **Other purposes** We will not use your data for purposes other than those detailed above. If we intend to use your personal data in any way that does not comply with this Privacy Policy, you will be informed of that use in advance or at the time your personal data is collected or we will obtain your consent after collection but prior to use. **Aggregate data** In an ongoing effort to better understand and serve our users, we often conduct research on our customers’ demographics, interests and behaviors based on personal data and other information we have collected. This research is typically conducted only in the aggregate, which does not lead to your identification. Once personal data is in aggregate form, for the purposes of this Policy, it becomes non-personal data.” ## 5. HOW WE DISCLOSE AND TRANSFER YOUR PERSONAL DATA We will not sell your data to third parties, including third party advertisers. However, there are certain circumstances in which we disclose, transfer or distribute your Personal Data with certain third parties without informing you, as set out below. **Commercial Transfers** As we grow our business, we may sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your data may be part of the transferred assets. You acknowledge and agree that any successor or acquirer of BDR Associates (or its assets) will continue to have the right to use your data or other information in accordance with the terms of this Policy. **Parent, Subsidiary and Affiliated Companies** We may share your data with parent, subsidiary and/or affiliated companies in accordance with the purposes of this Privacy Policy. Parent companies, subsidiaries and affiliates will be required to maintain personal data in accordance with this Policy. **Agents, consultants and service providers** We may distribute your data to our subcontractors and service providers who process data on behalf of BDR Associates to perform certain business-related functions. When we authorise a third party to process your data, we remain responsible for data protection. Third parties will only have access to information about you when it is necessary for the provision of their services. The third parties we may involve are: - Marketing service providers; - Database service providers; - Hosting service providers; - Email service providers; - Data aggregation agencies; - Payment service providers. - Fraud prevention We may verify the details you provide to us with fraud prevention agencies and share your information with these agencies if we suspect fraud. It is important that you do not provide false or inaccurate information or use another person’s identity. **Legal requirements** We may disclose your data if required to do so by law (for example) to respond to a subpoena or a request for enforcement, a court or government agency (including in response to law enforcement or national security requirements), or in the belief that such action is necessary (i) to comply with a legal obligation, (ii) to protect or defend our or third parties’ rights, interests or property, (iii) to prevent or investigate possible crimes in connection with the Services, (iv) to act in urgent circumstances to protect the personal safety of Users/Customers of the Services or the public, or (v) to protect against legal liability. **International Transfers** Some of our external third party providers are based outside the European Economic Area (“EEA”). The processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data outside the EEA, we try to ensure that one of the following protections is in place: We will only transfer your personal data to countries where the European Commission has deemed that they offer an adequate level of protection of personal data; Where we use certain service providers, we may use certain contracts approved by the European Commission, which offer the same protection to personal data as in Europe; When we use US-based providers, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the EEA and the US. For more details, see European Commission: EU-US Privacy Shield; Where that data does not support one of the above protections, we will transfer that data outside the EEA only when necessary for the performance of our contract with you or when we have your full, informed, active and express consent. We will take all necessary steps to ensure that your personal data is protected when we transfer it outside the EEA. ## 6. HOW WE STORE YOUR PERSONAL DATA We may store personal data or such information may be stored by third parties to whom we have transferred it in accordance with this Policy. We have taken reasonable steps to protect personal data collected through the Services against loss, misuse, unauthorized use, access, improper disclosure, alteration and destruction. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who need to know it. They will only process your personal data on our instructions and are subject to an obligation of confidentiality. However, please be aware that no network, server, database, Internet or email transmission is completely secure or error-free. Therefore, you should pay special attention to the decision of what information you send to us electronically. Please keep this in mind when disclosing personal data. ## 7. DATA RETENTION We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of fulfilling any legal, accounting or reporting requirements. In determining the appropriate retention period for personal data, we take into account the amount, nature and sensitivity of personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means, and applicable legal requirements. In some circumstances, we may anonymise your personal data (so that it is no longer associated with you) for research or statistical purposes, in which case we may use this information indefinitely without informing you. We will ensure the secure deletion of your personal data as soon as the processing is no longer justified by one of the legal reasons mentioned above.” ## 8. YOUR OPTIONS **Cookies** Please read our Cookie Policy for more information. **Opt out of electronic communications** You can opt us or third parties out of receiving marketing messages at any time by contacting us at office@bdr.ro. You can unsubscribe from our marketing list by clicking on the “Unsubscribe” link at the end of any electronic communication.” ## 9. EXCLUSIONS **Third-party links** Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or allowing those links may allow third parties to collect or distribute data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of each website you visit. **Children’s data** Our website is not designed or intended for use by children. If you are under the age of sixteen (16), please do not provide any Personal Data through the Services. If you have reason to believe that a child under the age of 16 has provided Personal Data through the Services, please contact us at office@bdr.ro and we will attempt to delete that information from our databases. **Changes to this Privacy Policy** This Policy was updated on 11 March, 2024. Our services and activity may change from time to time. As a result, it may sometimes be necessary to make changes to this Privacy Policy. We reserve the right, at our discretion, to update or modify this Policy at any time (collectively, “Changes”). Changes to this Policy will be posted on the Website with a change to the “Last Updated” date at the top of this Policy. In certain circumstances, BDR Associates may, but is not obligated to, provide you with additional notice of such Changes by email or by notices within the Services. Changes will be effective thirty (30) days after the “Last Updated” date or the date communicated in the notice to you.” ## 10. YOUR RIGHTS In accordance with Regulation 2016/679, in certain circumstances, you have the following rights in relation to your personal data: Access to information: you have the right to request a copy of the information that BDR Associates holds about you. Ensuring the accuracy of information: BDR Associates wants to ensure that your personal information is accurate and up to date. You may ask BDR Associates to correct or complete information that is not accurate or complete. Right to erasure: You have the right to erasure, which is known as the ‘right to be forgotten’. This means that in certain circumstances you can ask BDR Associates to delete personal information it holds about you. Ability to restrict processing: You have the right to request BDR Associates to restrict BDR Associates’s use of your personal information in certain circumstances. This may apply, for example, where you have informed BDR Associates that the information it holds about you is inaccurate and you would like BDR Associates to stop using it until BDR Associates has verified that it is correct. Right to data portability: you have the right to receive the personal data that BDR Associates holds about you in a format that allows you to transfer the information to another data controller (e.g. another service provider). Prevention of direct marketing: BDR Associates does not sell your personal data. From time to time, BDR Associates may send emails containing information about new features and other news about us. This is considered direct marketing. BDR Associates will inform you if BDR Associates intends to use your personal data or if BDR Associates intends to disclose your information to any third party for such purposes. Objection to other uses of your information: You also have the right to object to BDR Associates’s use of your information in other circumstances. In particular, in situations where you have given consent to BDR Associates’s use of your personal data, you have the right to withdraw your consent at any time. Review by an independent authority: You have the right to lodge a complaint with a supervisory authority, including the National Supervisory Authority for Personal Data Processing (ANSPDCP) at 28-30 Gheorghe Magheru Boulevard, District 1, Bucharest (postal code 010336; telephone number: 0040 318.059.211). A fee is usually not required You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge you a reasonable fee if your request is completely unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. **What we need from you** We may request specific information from you to help you confirm your identity and to guarantee your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any other person who is not entitled to receive it. We may contact you to request further information about your request to expedite our response. **Time limit for response** We try to respond to all legitimate requests within one month. Occasionally, it may take longer than one month if your request is complex or you have multiple requests. In this case, we will inform you and keep you informed. If you wish to use any of the rights listed above, or if you would like more information on how to exercise these rights, please email us at office@bdr.ro. Alternatively, you can send us a written, dated and signed request by post to the address 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania. ## strategic, creative, insightful effective, bringing results [Contact us](/contact/) Contact  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ### [Cookies Policy](https://www.bdr.ro/cookies-policy/) **Published:** March 11, 2024 **Author:** BDR Admin **Content:** # **Cookies Policy** [Contact us](/contact/) **Cookies Policy** Last update: 11 March, 2024 This Cookie Policy explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use or information we collect using cookies and how that information is used. Cookies do not usually contain any information that personally identifies a user, but the personal information we store about you may be linked to information stored and obtained from cookies. For more information about how we use, store and keep your personal information secure, see our Privacy Policy. We do not store sensitive personal information such as postal addresses, account passwords etc. in the cookies we use.” ## Interpretation and definitions **Interpretation** Words whose initial letter is capitalized have defined meanings under the following conditions. The following definitions will have the same meaning whether they appear in the singular or plural. **Definitions** For the purposes of this Cookie Policy: Company (referred to as either “Company”, “We”, “Us” or “Our” in this Cookie Policy) refers to BDR Associates, 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania Cookies are small files that are placed on your computer, mobile device or any other device by a website that containing details of your browsing history on that website, among its many uses. Website refers to BDR Associates, accessible at https://www.bdr.ro/ You – means the person accessing or using the Website, or a company or any legal entity on whose behalf that person is accessing or using the Website, as applicable.” ## Use of Cookies **Type of cookies we use** An “Internet cookie” (also known as a “browser cookie” or “HTTP cookie” or just “cookie”) is a small file of letters and numbers that will be stored on your computer, other equipment of a user from which the Internet is accessed. The cookie is installed by a web browser request (e.g. Internet Explorer, Chrome) and is completely “passive” (contains no software, viruses or spyware and cannot access the information on the user’s hard drive). A cookie consists of two parts: the name and the content or value of the cookie. In addition, the duration of a cookie is determined. Technically, only the web server that sent the cookie can access it again when a user returns to the website associated with that server. Cookies themselves do not require personal information to be used and in most cases do not personally identify Internet users. There are 2 broad categories of cookies: **Session cookies** – these are temporarily stored in the web browser’s cookie file to save them until the user leaves the site or closes the browser window (e.g. when logging in/out of an email or social network account). **Permanent cookies** – these are stored on the hard drive of a computer or device (and generally depend on the lifetime of the cookie by default). Permanent cookies include those that are placed on a website other than the one the user is currently using – known as ‘third-party cookies’ – which can be used anonymously to remember a user’s interests so that advertising material can be delivered as relevant to users as possible. According to their function, cookies can also be divided into other categories, such as: **Necessary cookies** – these help a usable website by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies; **Preferential cookies** – these allow a website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in; **Statistics cookies** – these help website owners understand how visitors interact with websites by collecting and reporting information anonymously; **Marketing cookies** – these are used to track visitors from one website to another. The intention is to display ads that are relevant and useful to the individual user and thus more valuable to publishers and third-party marketers. ## WHAT ARE THE BENEFITS OF COOKIES? A cookie contains information that links a web browser (user) to a specific web server (website). If a browser accesses that web server again, it can read the information already stored and react accordingly. Cookies provide users with a good browsing experience and support the efforts of many websites to provide useful services to users: for example – private security preferences, language options for the site, shopping carts or relevant advertising.” ## WHAT IS THE LIFETIME OF A COOKIE? Cookies are managed by web servers. The lifetime of a cookie can vary significantly, depending on the purpose for which it is placed. Some cookies are used exclusively for one session (“session cookies”) and are not kept once the user has left the website and some cookies are kept and reused whenever the user returns to that website (“persistent cookies”). However, cookies can be deleted by a user at any time from the browser settings. ## WHAT ARE COOKIES PLACED BY THIRD PARTIES? Certain sections of content on some sites may be provided by third parties/suppliers (e.g. news box, video or advertisements). These third parties may also place cookies through the site and are called “third-party cookies” because they are not placed by the owner of that website. Third party merchants must comply with applicable law and the site’s security policies.” ## HOW ARE COOKIES USED BY THIS SITE? A visit to this site may place cookies for the following purposes: Each time a user visits this site, third-party analytics software generates a user analytics cookie. This cookie tells us whether you have visited this site before. Your browser will tell us if you have this cookie, and if not, we will generate one. It allows us to track unique users who visit us and how often they do so. As long as you are not registered on this site, this cookie cannot be used to identify individuals, they are only used for statistical purposes. If you are registered, we may also know the details you have provided to us, such as your email address and username – subject to confidentiality and the provisions of the Terms and Conditions, Privacy Policy and applicable data protection legislation.” **Cookies for geotargeting** These cookies are used by software that determines where you came from. It is completely anonymous and is only used to target content – even when you are on our English page or in another language, you receive the same ads. **Registration cookies** When you register for this site, we generate a cookie that tells us whether you are registered or not. Our servers use these cookies to show us your account and whether you have permission for a particular service. It also allows us to associate any comments you post on our site with your username. If you have not selected “remember me”, this cookie will be automatically deleted when you close your browser or computer.” **Advertising cookies** These cookies tell us whether or not you have viewed an online advertisement, what type it was, and how long it has been since you saw the advertisement. These cookies are also used to target online advertising. We may also use third-party cookies for better ad targeting, such as showing holiday ads if the user has recently visited a holiday article. These cookies are anonymous, they store information about the content viewed, not about users. We also set anonymous cookies through other sites we advertise on. By accepting these, we may use them to recognise you as a visitor to that site if you subsequently visit our site, we may provide advertising based on this information. **Advertiser cookies** Much of the advertising you find on this site belongs to third parties. Some of these parties use their own anonymous cookies to analyze how many people have been exposed to an advertisement, or to see how many people have been exposed to the same advertisement multiple times. The companies that generate these cookies have their own privacy policies and this site does not have access to read or write these cookies. Third-party cookies may be used to show targeted advertising on other sites based on browsing on this site. ## Other third-party cookies On some pages, third parties may set their own anonymous cookies to track the success of an application or to personalize an application. Due to its use, this site cannot access these cookies, just as third parties cannot access cookies held by this site. For example, when you share an article using a social network button on this site, that social network will record your activity. ## strategic, creative, insightful effective, bringing results [Contact us](/contact/) Contact  #### Head Office 34 Frederic Chopin Street, 020246, Bucharest – 2, Romania  #### Call Us +4021.231.13.19  #### EMAIL US [office@bdr.ro](mailto:office@bdr.ro?subject=Contact%20from%20Website) --- ## Categories ### [News](https://www.bdr.ro/category/bdr-news/) ---